Unlocking Your Unique Genius: How Delegation and Automation Fuel Entrepreneurial Growth

WATCH THE FULL WEBINAR

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Running a business can feel like juggling a hundred spinning plates: sales, marketing, customer service, finances, and the never-ending to-do list. But as Jessica Bodily and Angela, founder of Unique Genius, shared in this powerful webinar, the secret to growth isn’t doing more. It’s doing less, specifically, doing less of what drains your energy and more of what fuels your unique genius.

In this recap, you’ll learn how to identify your strengths, offload the tasks that hold you back, and leverage tools and virtual assistants to accelerate growth without burning out.

What Is a Unique Genius?

Angela defines your unique genius as the intersection of three things:

1. Your natural strengths – what you’re inherently good at.
2. What lights you up – tasks that give you energy rather than drain it.
3. Your mission and vision – activities aligned with where you want your life and business to go.

When you focus on work that lives at this intersection, you’re not just more productive — you’re energized, creative, and positioned to scale.

The Power of Delegation (Without the Guilt)

Most entrepreneurs fall into the trap of trying to “do it all.” But as Angela shared, just because you can doesn’t mean you should.

She encourages business owners to take inventory of every task they do in a week, then:

• Circle what only you can do.
• Star what gives you energy.
• Highlight what aligns with your long-term mission.

Anything else? It can be automated, eliminated, or handed off.

“If it’s not circled, starred, and highlighted, it’s not your unique genius.” – Angela

And that doesn’t mean “delegating” in the traditional sense of micromanaging tasks. The real goal is to find people you trust to own outcomes, freeing you completely to focus on what matters.

Why Virtual Assistants Are the First Hire You Should Make

One of the biggest takeaways from the webinar: Don’t wait until you’re overwhelmed to get help.

Angela recommends making a virtual assistant your very first hire, even before you think you can afford it. A full-time assistant (at around $2,000/month in her model) can take the repetitive, draining, or distracting work off your plate so you can magnify your time in revenue-producing activities.

Think about it: if every hour you’re in front of customers generates revenue, why spend hours chasing invoices or scheduling follow-ups?

Tools That Save Time and Energy

Delegation doesn’t just mean people. Automation is equally powerful. Tools like RepCard simplify the sales process so reps can focus on relationships, not admin work.

With RepCard, reps can:

• Automate follow-up texts and email campaigns.
• Schedule reminders and manage appointments.
• Track leads and referrals.
• Access maps and canvassing tools.
• Collect reviews, all from one app.

Like a great assistant, RepCard removes distractions so sales reps can do what they do best: sell.

Balance and Harmony in Business and Life

Scaling a business isn’t just about revenue, it’s also about building a life you actually enjoy. Both Jessica and Angela emphasized the importance of protecting your energy in addition to your time.

From outsourcing household tasks to using accountability systems for personal goals, creating harmony across your “pillars of life” ensures that business success doesn’t come at the cost of health, relationships, or peace of mind.

Key Takeaways

1. Discover your unique genius by focusing on strengths, joy, and alignment with your mission.
2. Delegate or automate everything else. Don’t wait until you’re drowning.
3. Hire a virtual assistant early to multiply your impact.
4. Leverage tools like RepCard to cut admin time and boost sales efficiency.
5. Design a business that supports your life, not one that drains it.

Ready to Work in Your Unique Genius?

If you’re tired of feeling stuck in the grind, now is the time to step back, identify your genius, and let go of everything else.

📌 Book time with Angela’s Unique Genius team to explore virtual assistant solutions.
📌 Connect with RepCard to see how sales reps and business owners are using automation to save hours every week.

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