Reputation Management

What Does Your Digital Identity Say About YOU?

Remember the time, back to your sixteenth birthday, when all you wanted was your driver’s license so you could have your independence and show your maturity? You arranged to arrive early with a fresh mind and managed to blow that driving test out of the water. 

Nailed it!

 As the DMV worker took your picture for your ID card, you had the goofiest, pleased smile knowing this was a step in showing who you are and the capable person you are becoming.

Getting your driver’s license and/or government ID is one of the first steps you make in representing the digital version of yourself. All of that personal data gets added into the vast information network that makes up our digital identity.

What is a digital identity? 

Glad you asked!

According to Forbes,” A person’s digital identity is [the uniting] of any and all attributes and information available online that can bind a persona to a physical person. It’s similar to the way that your name and an ID card make up

your identity in the physical world, but your online footprint goes beyond this to include behaviors, social profiles, device information, location, search history, etc., to make up your identity in the digital world.” 

That government issued ID? Check. 

Your Instagram? Check. 

The RepCard review? Check. 

In the most connected and technologically advanced period in human history, it’s important to be cognizant of  how you share yourself with the world. And in the sales industry, a first impression is often the basis on which a client perceives your value and contribution potential to his/her home and/or business. 

Questions you may want to ask yourself in determining your digital identity: What content am I posting on Social Media? Is it relevant to my customers? Which online tools am I using to further my growth potential? 

The ability to formally identity yourself is a prerequisite for individual empowerment. Think confidence level: Kanye West. 

As you generate growth, digital identities can help you improve upon your physical abilities and enhance the experience when you are interacting face-to-face with clients. You can integrate your digital identity by using digital business cards, directing your clients to your social media account, and being efficient by using online tools like RepCard, etc. 

A State of Sales report by LinkedIn said that “75% – 85% of top salespeople value CRMs, productivity apps, email marketing, and social selling as key factors in their success.” These key factors are tools for success because they are empowering. 

Navigating how you choose to represent your digital self is an individual and personal journey. Fortunately, you ARE an individual and get to rock that online persona in a way that people will be thrilled to meet and work with in person. Who knows? They may end up sporting a goofy-just-got-my-license smile after interacting with your awesome self!